The obsession with things that are new. The need to obtain the next new thing.
Neomania is the reason why I once had a huge watch collection. The researching, comparing, hunting and anticipation was so much more pleasurable than actually owning the watches. After buying a new watch it was great for a few months. Then the excitement died down and then it was on to researching and planning the next acquisition. I'd always loved watches growing up. Suddenly I had more than ten. It was getting out of hand. Was it the watches that suddenly stopped being cool and iconic, or was it me?
Neomania is the reason why the new self-help book seems better than the last, even if I haven't finished or implemented anything from the last book. Just like the latest magazine issue or podcast episode, it's fresh and updated, so it must be better......right?
That new model BMW you buy causes it to cease being new. A couple of months later a newer model will come along and then what? There is always something that seems better - a better car, phone, house, wife etc. etc
Once I fully realized this it became easier to control the addictive and compulsive behaviours. I try to buy only stuff I really need. I go for high quality stuff, but mostly pre-owned whenever possible. I make sure I sell or donate stuff I don't use regularly, no matter how painful it is. I feel so much happier with what I have and what I don't have.
Neomania sucks. Don't fall for it.